BUSINESS PLAN
sway
THE ASK:
Develop a professional and high-quality business plan for a new fashion company. Within this business plan you will create a company UVP, brand strategy, product offering, visual merchandising strategy, and financial forecast.
THE PROCESS:
Founded by Emerson Dunham, Madison Lueck, Alexa Sorrentino, and Madeline Connolly in 2024, SWAY is a Richmond-based womenswear clothing brand that has a mission of revolutionizing essentials, driven by a commitment to sustainable and quality fashion.
Emerson Dunham
Meet the team
Alexa Sorrentino
Madeline Connolly
Madison Lueck
target customer:
Our target demographic encompasses women aged 35-50, residing in urban or suburban areas, with a middle to upper-middle-class income bracket and a college-educated background .These consumers are highly conscious of their fashion choices and seek to express their personal style through their clothing and accessories, they typically spend around $250-$400 on clothing monthly.
THE OUTCOME:
I was able to create an in depth business plan with peers. Through this process we research financials, location as well as industry overviews. For a more in depth overview click below to read our full business plan.